![]() Ingka’s management realised that it had evolved a structure that made it harder to make quick decisions close to the customer. It had become too slow and bureaucratic. Ingka Group, Ikea’s parent company, is a behemoth … employing 160,000 people across 30 countries. The skunkworks is a great example of a big company trying to think like an SME.Īt the end of last year Ikea announced a plan to streamline its management to help rediscover its entrepreneurial spirit. Other famous skunkworks have included the Apple lab of about 50 people – behind the Good Earth Restaurant in Cupertino – established by Steve Jobs to develop the Mac computer. The term has been generalized to apply to high-priority R&D projects at large organizations which feature a small team removed from the normal working environment and given freedom from management constraints. The term originated during World War II when the P-80 Shooting Star was designed by Lockheed’s Advanced Development Projects Division in Burbank, California. However as word gets around that supermarket employment is the new fashion statment other celebrities start to materialize, including Jeff Goldblum, Jane Lynch, Ed Begley Jr and if you look hard enough Gene Wilder.You’re probably familiar with the concept of a ‘skunkworks’ … an “environment that is intended to help a small group of individuals design a new idea by escaping routine organizational procedures”. The Easy to Assembly campaign follows on the tails of the 2005 online series, “ Illeanarama: Success Is The New Failure“, in which Illeana Douglas gives up her Hollywood career to work in a local supermarket. Les Moonves, CEO of CBS, emphasized CBS’s new initiative of creating original web content at the Advertising Bureau’s Interactive Conference saying “the future of internet content is as a lab for the network”. The LA Times recently described Easy To Assemble as “in the vein of HBO’s The Comeback and Extras, finding comedy in the small and large humiliations of acting life”. ![]() Easy To Assemble will be TV.com’s first foray into original entertainment content. From Monday 29th September onwards CBS’s website TV.com will be exclusively broadcasting new episodes of the show. Music for the series is Apples and Fish by Swedish band Sparhusen.Īfter getting 300,000 views on Youtube in their first 5 days Easy To Assemble has been picked up by CBS. Tom Arnold waxes lyrical on preparing meatballs. Craig Bierko talks about using the Allen key. Kevin Pollack provides training on greeting customers. The following episodes provide off beat introductions to IKEA culture. Watch out for the Jane Lynch cameo.Ĭlick on the image below to play Training Day, Episode 1, in YouTube The first episode, Training Day, featuring American actress, writer and director Illeana Douglas was launched on Youtube and TV.com. Metacafe’s large audience and exclusive focus on short-form video entertainment makes it a great place to launch this type of entertainment.” It’s less like creating a product for a slot on the shelf and more like creating a universe to diffuse through cyberspace. ![]() “On the Internet you can create storylines and characters in a non-traditional, non-linear way. The campaign is supplemented by a specially designed site, “These spoof training videos really capture the flavor of the main episodes of ‘Easy To Assemble,’ which will be launched later this month,” said Thomas Bannister, CEO of SXM, the company behind the campaign. Twenty co-worker training videos, initially rolled out online on the SVX channels at YouTube and Metacafe, feature playful if slightly embarrassing moments for staff and guests at an IKEA store in Burbank, California. IKEA is promoting the line, “Easy to Assemble” with an online video series starring director Illeana Douglas and co-starring Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, Kevin Pollack, Ed Begley Jr.
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